A hard working strategy. Cheeky developed a full omnichannel strategy targeting frontline workers in the Midlands residing within specific drive times to retail stores in which the products were sold.
We used a connected audiences solution using diverse and accurate audience datasets to identify our target audience. Cheeky created test and control panels using individual retail stores from the control region (rest of the UK) where no media was served and test stores from the Midlands to ensure successful targeting. We then leveraged this granular targeting to activate across DOOH, Connected TV (CTV), Display, Video and Social.