DINNER DONE
DONE GOOD

Channel Mix

Radio
Bus
Paid Social
Local Influencers
OOH

Challenge

COOK is a highly successful, well-established brand across the UK, and its marketing has historically relied on tactical, below-the-line activations.

Facing intense pressure from an increasingly crowded high street and online marketplace, the brand needed to defend its market share and unlock new growth channels. Cheeky was tasked to deliver a proof-of-concept campaign to test a key hypothesis: could a sustained, top-of-funnel omnichannel strategy actively drive like-for-like sales growth within a selection of mature, long-standing stores?

Solution

We engineered a sophisticated, hyper-local media strategy designed to intercept high-propensity buyers at multiple touchpoints throughout their daily routines. The tactical execution included:

Precision Digital Audio: Leveraged geo-targeted digital radio across connected devices to reach affluent ABC1 mums who shop with competitors within highly specific postcode sectors.

Targeted Transit & Proximity OOH: Mapped specific bus routes servicing the high streets of target stores, culminating in hand-selected OOH placements positioned directly outside store entrances as a final point of influence.

Paid Social & Influencer Integration: Deployed a coordinated layer of paid social ads and local influencer partnerships to rapidly build frequency, establish community trust, and deliver authentic endorsements during the campaign window.

Results

+8% Average Sales Uplift: Generated a clear 8% average increase in revenue per target store compared to like-for-like control stores during the identical period.

Validated Strategy: Successfully proved the ROI of top-of-funnel brand building for established brick-and-mortar footprints. Based on these results, we are currently planning the next phase of the campaign strategy.

“These shops have had real momentum!”
Bethany CorbettHead of Performance Marketing

NEXT Project

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DINNER DONE DONE GOOD

Channel Mix

Challenge

Solution

Results

DINNER DONE
DONE GOOD